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How to Create a Video on Facebook … Having No Idea to Make Videos

Would you like to use the video on your Facebook page but do not have the means to produce it? Do you want to know how to create a video on Facebook without knowing video editing?

Facebook video is on the rise, and more and more audiovisual content is being published. The native videos of Facebook achieve a greater scope and interaction, but have the disadvantage that they do not occur as fast as a photo or a text with a link.What is the solution for companies that cannot make videos? Use the Facebook presentation videos.

How to Create a Video on Facebook

Facebook presentation videos use photos to create an animated presentation that is uploaded as video. All you are going to need are good quality images.

  1. To start, go to your Facebook page and select to upload a photo or video. You will see different options, from which you have to choose “Create presentation”.
  2. Select the photographs you want to use in your presentation: a minimum of 3 and a maximum of 7. It is possible that the system takes a few seconds to upload and process the images. To make it perfect use photos with a 16: 9 ratio.
  3. Change the order of the slides by clicking and dragging on them. If you want to add another photo, click on the + symbol.
  4. Write the message that will accompany your presentation (optional).
  5. If you want you can publish the video immediately, but save it to programmer for later to make some improvements.
  6. Once the programming is done, go into Publishing Tools and then enter the Video Library. There you will see the presentation that you just created along with other videos that you have uploaded. Click to edit it.
  7. Edit your video by adding a title, descriptive tags (to make it easier to find it on Facebook) and a call-to-action button to direct your audience to your website. This last step is very important if you want to get visits.
  8. With this your presentation video is ready. It will be scheduled at the time you set in step 5, but if you cannot wait to publish it immediately. To know its performance, visit the statistics section or the video library to obtain data on reproductions, people reached…

In this way you will have created a video for Facebook in less than 5 minutes, fast and without complications! Now that you know how to create a video on Facebook, would you like to know more about social media management? If you are interested in being an expert in Facebook videos, there are free course available for you.

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10 Secrets To Success For A Small Business To Experience Fast Growth

1. Hire the Right People

In order to make a small business grow fast and become successful, you need the right people, not the best ones. As a small business has a limited number of employees so everyone’s output does matter. That is why the right people can make it grow faster.

2. Focus on Customer Service

For small businesses, the customer service is the most important thing. They cannot afford losing clients. With fewer customers in the beginning, customer experience should be improved with perfect customer service. Offer communication through calls, website as well as social media.

3. Always Think Ahead

Future is all about planning. If you don’t plan ahead, you will become stagnant in the business and it will not make growth. You should be thinking for the future. Expand the business, hire more people, reinvest in the customers and improve the user experience with the passage of time.

4. Invest Prudently

Investing is important but you need to ensure you put money into the areas which are most sensible. Think logically what you can do without, and what you need more of short-term. Also the tools which can help you grow. Research the best lead generation tools for website optimising, reporting extensions and service to customers.

In the beginning, the small business owners have to look after everything. Their skills, knowledge as well as experience do matter. They should invest in themselves by learning new but relevant skills. They can also invest in using the best management and business tools which help them out in the business.

5. Focus on Long-Term Goals

With short term goals, you should also have some long term goals and efforts should be made to achieve them. The long term goals should be designed in a way that you are able to achieve them in shorter forms. That will make things easier and let you get more confidence as the business grows.

6. Prioritize Customer Retention

Customer retention is the hardest thing in any business. For the small businesses, it can be even harder. But still they can do it. There is need of great strategy, better customer service, offers and new promotions, and better user experience in order to retain the customers and improve the rate.

7. Reduce the Risks

Playing safe is better than taking risks. For the small business, it becomes even more important to stay safe, take small steps and make sure they don’t make any mistakes. They should reduce all the possible risks to keep their business on the safe side.

8. Maximize Social Media

Use of social media for small businesses is the best thing. It has serious prospects to grow the business, connect with customers, drive traffic to the business website, get their feedback and advertise the business.

9. Build a Responsive Website

Without a great, responsive, user-friendly, index for mobile and attractive website- no business can grow nowadays. The small business owners should also have their websites that connect the customers with the business. Make the site as simple as possible but keep the designs modern.

10. Offer, Promotions, Deals

With all these things, attracting customers can be done through the most traditional and tested methods. That is to provide them offers, introduce new promotions and make it possible for the clients to avail your deals.

Smart Options for the Effective Digital Marketing

Digital Marketing is a world in continuous evolution. It is therefore necessary that your strategy also evolves hand in hand to avoid the risk of being penalized in terms of visibility and engagement.

We have compiled for you a list of 10 tips that will allow you to stay on the cutting edge of digital marketing:

Know Your Public

To act immediately, effectively, it is essential to have clear ideas about your target audience, your habits and behaviors, so as to plan your Digital Marketing activities accordingly. You need the use of the good at website development company there.

Communicate With The Videos

Research has shown that 80% of consumers are more likely to buy after being impressed by an engaging video.

Customize The Advertising

Focus on the use of localized announcements and native advertising in order to personalize the message and improve the user experience.

Leave Your Customers Talk To Your Place

The promotion of the brand in 2018 will be based mainly on the testimonials of satisfied customers. So don’t forget to include a dedicated section on your page.

Adopt Marketing Automation Systems

Nowadays, the rhythms are ever tighter and require a constant and regular content publishing activity (on pain of reduced visibility). For this reason the adoption of automation software able to lighten the workload becomes more and more necessary.

Stay Updated On The Latest Trends

Both in the Social field and in the reference sector.

Increase TheEngagement By Launching The Contests

Competitions with prizes, quizzes and surveys are a great way to increase the engagement and attention of the public towards the brand. For the good at ecommerce website development this is important.

Create Quality Content

Content will continue to be an essential factor in a successful strategy. Try to understand what the public wants and give them what they are looking for. Write in a genuine way, producing really interesting contents, without trying at all costs to push on the purchase of the product.

Don’t Forget Twitter

As much as we tend to forget it, Twitter is able to generate enormous web traffic. In fact, it has an enormous amount of users and around 500 million people post tweets every day.Furthermore, to better manage your Twitter profile, we suggest you take a look at Crowdfire .

Transmit Live On Social Media

Live coverage on social media is an excellent opportunity to communicate new product launches and brand news in a new way. But first we advise you to communicate your live schedule to your audience via a post.

Tips for Creating Killer Facebook Videos for Your Brand

Currently, video is the most popular form of content in terms of traffic. The user engagement and lead generation of video marketing is also more effective than that of other types of advertising. Social media platforms such as Facebook, Snapchat, YouTube, Instagram, and others, have further helped to increase the dominance of video marketing, thanks to the large consumer base they offer, and the ease of creating and sharing videos. Therefore, if you are looking to share videos with your target market, social media videos are the way to go. Facebook video is especially a great idea due to its large number of users (over 1.7 billion users).

However, if you want a social video to work for your brand, you can’t just share any video; you need to share a great video that will engage and generate leads. Below is a look at some tips on how you can create great Facebook videos for your brand.

  1. Use a professional for the video production

Nowadays, you can easily shoot a video using a camera phone and instantly share it with millions of users on social media. Therefore, when creating a social video for your brand, it might be tempting to “do-it-yourself”. However, hiring a video production company can prove to be more beneficial.

For starters, professional production will guarantee you a high-quality video that will capture the attention of your audience and engage them thus leading to more leads and conversions. Professionals are also more likely to help tell your brand story in better and more engaging ways, thus leading to more interactions (views). Lastly, a high-quality video will help to create the image of a reliable and trustworthy brand, which will make it easier to engage your audience.

  1. Make your video relevant to the target audience

Social media users have a lot of content to choose from, and usually, very little time to view everything. Therefore, if you want to capture the attention of your audience, you must share with them content that is relevant. On top of that, Facebook uses an algorithm, EdgeRank, to rank posts (including videos) on users wall, with relevancy being one of the top factors of the algorithm.

Therefore, if you want your video to be viewed by more users – and to engage them – you must make it relevant for them. As a result, when creating your corporate video, you should identify your audience and tailor your video to meet their interests, attitude, understanding, and beliefs. In case you have more than one audience group, consider creating different videos for them – this will help to create more interactions.

  1. Focus on telling a story

Today, consumers are bombarded with advert messages from every corner, from online ads to mobile ads, emails, TVs, newspapers and magazines, and so on. With such a huge daily exposure to ads, most people tend to find them annoying, and will often ignore them. Therefore, when creating a Facebook video for your brand, you want to avoid anything that looks like a sales pitch. Instead, you should focus on telling the audience a story.

Unlike a sales pitch (which can come across as cold and generic) a story is interesting, emotional, and memorable. As a result, it has the ability to engage your audience easily, and influence them to take the action you intend.  Therefore, your video should be more of a story, for example, a story about your brand, or a specific product. Make the story as interesting as possible, and help it to resonate with your audience.

  1. Make the introduction compelling

Social media videos are like any other type of content; you must make an interesting and compelling introduction to capture the attention of the users. Therefore, the first few seconds of the video are very important – it is where you will engage the audience or lose them. You can make these first few seconds count by:

  • Using captivating thumbnails
  • Using a short teaser to tell the audience what the video is about

On top of that, you should keep the introduction as short and brief as possible. In fact, you can even forego it and dive straight into the story; no wasting audience’s time with a long-drawn introduction.

  1. Make use of non-verbal cues

When it comes to social media videos, you cannot just rely on sound to get your message across. This is especially the case with Facebook videos, which are sometimes auto played while mute. On top of that, some people might not be in a position to listen to the video sound, for example, when at work, in public, or are distracted. Therefore, you should make use of non-verbal cues to help get your message across.

Captions are one of the top non-verbal cues you can use on your Facebook video. Even without sound, the captions will help the user to understand your video. Asides from captions, you can opt for text overlays, which are just as engaging. In fact, you can even make your video more appealing by using beautiful images with colorful text colors.

  1. Keep the video brief

Social media is all about instant gratification. Therefore, anything that takes up the attention of social media users for more than a few minutes is likely to be ineffective. With this in mind, when creating a Facebook video for your brand, you should keep it as short as possible. Focus on just one, easy-to-understand point, and remove anything that draws out your video. In the end, your video should only be a few minutes long, enough to capture the attention of your audience, share the message, and get the users to follow up (call-to-action). 1 to 2 minutes will be enough for all this.

  1. Add a call to action

A great social media video will be of no value to your brand if it does not have a call-to-action. Therefore, your video should feature a call-to-action that offers the viewers direction once they are finished watching it. The direction offered can be anything from visiting your website, subscribing to newsletters or mailing list, claiming a free trial, visiting a product page, and so on.

The call-to-action should be brief and clear, and in an easy-to-find place, for example, end of the video. On top of that, it should be less about selling and more about offering direction to your audience.

Social media videos can help you to hook your target audience, engage them, and influence them into taking an intended action. However, to achieve all of these, your video needs to be great. If you are looking to make a Facebook video for your brand, the above tips can help you to create an interesting, engaging, and compelling video that will engage your audience.

3 Ways To Make Your Business Stand Out From The Crowd



Business in Miami, and across Florida as a whole, is on the up with the state’s economy breaking through the one-trillion-dollar barrier for the first time in 2018. That’s great news for businesses of all sizes in the sunshine state, and for the people who work in them, but it’s also true to say that the world of business here is more competitive than it has ever been before. In this environment, it’s essential that you make your business stand out from the crowd, so here are three cost-effective ways that you can do exactly that.

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1. Make The Most Of Social Media

The technological revolution is changing every aspect of our lives, and social media is at the heart of that. If you’re not using social media to its full potential then you could easily be left behind by competitors who do, so a social media audit could be one of the best investments you make. You should have a presence on all the major platforms such as Facebook, Twitter, Instagram, and LinkedIn, and you should update your profiles with fresh content on at least a daily basis. Keep your content relevant yet fun and visually arresting and remember to steer clear of anything that could be controversial. Interact with other profiles and respond to consumers in a timely manner.

2. Utilize Professional Video Footage

We’re a visually focused and ever more fast-paced society, which is why a well-made and presented corporate video can be a great way to grab the attention of potential customers, whether they be consumers or other businesses. Never try to shoot the video yourself, as a video that’s amateur in appearance can reflect badly on your business; that’s why it makes sense to turn to professionals like those at the Beverly Boy production studio in Miami. Working to your brief, they’ll help you shoot and edit a video that gets you noticed for all the right reasons, and their film crews have a wealth of experience in business shoots.

3. Spread The Good News About Your Brand

If you have a good news story about your company, don’t keep it to yourself. Publishing these stories as social media posts, or as blog posts on your website, help keep your content fresh and up to date, and it can also show potential customers that your company is successful or socially aware. Consumers love companies who are green or who support charities in Miami and beyond, so these make great stories, as well as stories about new products or services that you’re planning to offer. Good news stories attract likes and shares, and that’s a quick way to get your business in front of a greater number of people.

Creating exciting and professional corporate videos, and then sharing them on your website and social media profiles alongside stories that show your company in the best light could be the key to business success. Having an active online presence can also help reinforce your brand presence, and that can lead to growth which is both substantial and sustainable.

Functions of solutions for management of sales

There are functions are implemented by CRM for sales department through opportunities of the setup of filters for group tasks and the daily reporting of personnel. The first is necessary for focusing on efforts of the department, the second — for the analysis of a state and decision-making on change of a situation. All this is integrated in sales management solution bpmonline.com/sales-management.

Now many companies automate business processes, and it is important to adjust everything correctly at once. It is necessary for you to:

develop the technical project under your requirements (according to reports / on functionality / by access rights).

develop textbooks of methods for the staff of the department of work in the system.

include in CRM motivational features.

It is important to understand that small companies or businesses with a small number of clients still need CRM. These categories of the enterprises aren’t able to afford to lose any buyer.

1. FUNCTION OF LISTENING OF CALLS

Helps to control, train managers, to correct errors in scripts. Its realization is possible if you integrated telephony and all services, necessary for fast dialing, with Customer Relationship Management System for the sales department. This function is extremely important as it is not only for control. Records are used as the material on internal pieces of training: the best and worst samples. And also there are material pieces of evidence in conflict situations with buyers and managers.

2. FUNCTION OF CARRYING OUT ABCXYZ-ANALIZA

Will help to define a portrait of the buyer, to segment clients, to operate total revenue. From Customer Relationship Management System for sales department data on regularity and volumes of purchase on each contractor are unloaded. The same becomes also for a product. Then both buyers, and products are ranged by 2 criteria: to the volume and regularity of purchases. 9 groups on each of which certain decisions are made are as a result formed.

3. FUNCTION OF WORK WITH OBJECTIONS

Helps to analyze causes of failures and to find the necessary arguments for the belief to buy. Depending on at what stage or for what reason the client has refused to buy, the strategy of his return is developed. And where the lead has actually got stuck, it is easy to find out through Customer Relationship Management System for the sales department.

Better Details with the Best Options in Internet Marketing

Do you know what reviews about your company are “circulating” on the web? Your PR agency monitors information on external sites and blogs. Is it possible for your company to collapse for hours?Sometimes in business, it is crucial not to respond in a timely manner to crisis situations, but to prevent them.

Marketing

Relevance of content (text) to a web site is created at the page level. Relevance on the web for SEO optimization is achieved by using the important keywords in the individual elements of the website. Now with the Affordable Internet Marketing options you can actually hope for the best.

The individual elements in the website are:

Title

  • When using titles and meta tags, we must adhere to several rules:
  • Relevance of title to content
  • Relevance of the description to the content
  • Relevance of keywords to content.

Important stages in SEO optimization are in-depth analysis and selection of keywords, creating the most relevant words and phrases.

It is important that each page of your internet sites emphasizes no more than 5 keywords or phrases. It is important that these words are used in the page content as much as possible, as far as possible thickened, listed or displayed by h1 and h2 tags.

Relevant websites to certain keywords are achieved through the balanced presence of important keywords across the page elements – title, Meta tags, text, image names, links. You understand, this means that a website can be relevant to a very limited number of keywords.

How to achieve relevancy of an internet site across multiple keywords

It is done by dividing it into multiple hierarchically linked subpages, each of which carries its keywords expanding the keyword range of the parent page.

For maximum efficiency, it is recommended that your website be divided into as many small websites as possible. This will make it much easier to get relevance in many keywords.

To make the content of a whole website relevant to making the right hierarchical link between the pages on the site. This hierarchical connectivity and site partitioning on multiple subpages is most easily achieved with Net services support. The CMS system has a unique hierarchical structure to divide sub-page content.

You have a good website, but your customers do not find you! Have you checked on which page you go to Google when searching for words related to your activity?Some companies provide SEO optimization without analogue.

The situation is comparable to printing several tens of thousands of brochures or company catalogs and not giving them to your customers.

Google Site Optimization – One of the conditions for raising your rating is to have a description of your business, have a name, have the appropriate keywords put to your site to borrow when they are written to the search engine first places in the pages, that is, to have a high rating.

A high score is a set of multiple metrics:

  • Having a maximum number of sites and points of entry to a site
  • Keyword and word betting
  • use keywords and word combinations as often as possible in your site text;
  • Ensuring a maximum number of links and links to own or other relevant sites
  • Providing dynamic content – news, promotions, and more.
  • Promoting dynamic content on social networks

 

How to improve the business and make profits out of it?

In this modern world, everything became online due to the development of technology as the internet is ruling over the world. Nowadays everyone started making use of internet and getting things from the place where they are. In such a scenario running a business and making success of it is quite difficult. To achieve greater heights in the business make it profitable can be done by using certain marketing strategies. When considering about marketing online serves as a best platform for it. At present, everyone having a smartphone and using internet so that they can feel like having a mini world at hands. Whereas the people were making use of internet wisely you can make them to aware of your business and can build a communication bridge with them easily by creating an online website for your business. By creating a website for your Phoenix business may assist you in reaching the consumers and create a branding for your products can be done without being a hard task. Creating a user friendly website will allow the customers go through the website without any difficulties so that they can able to do shopping with a free mind.

How to make the online business site attractive?

Creation of online website for the Phoenix business can be made easily but making it visible to the consumers and making them use of it is little tough. To make the customers to visit your site means the design of the website should be done with complete creativity and in the way of attracting the customers also it should be easy to access. Then it has to be included with all the necessary options required for shopping and for making communication with the merchant directly. Creating the website in an attractive way is important yet it won’t increase the visibility of the site. To improve the visibility of the website then the designing of the website need to be included with SEO. The LinkHelpers SEO Phoenix is there to help in doing the optimization of the website. As they includes the relevant keywords to the site which are used by the consumers by doing like this when consumers use to search related to it the site will be visible to them and they will get a thought of accessing it. Likewise the SEO helps in improving the visibility of the site and through these sales can be increased.

Affordable SEO- for faster results with less competitive words:

Like many search engines providers, they offer many services which are completely cost effective. The cost element plays a very important role in the Scottsdale SEO services. Now, coming to the point of traffic on a particular desired website may unable to get good revenue. To earn good revenue from the clients made some special offers for their first project them. This measure of providing rebate on their first purchase or doing project with them creates good promotion among different customers will possible. By adopting the following steps one can enjoy faster results with short span of time.

Earning affordable results with faster growth:

It is known that the importance SEO, particularly on the field of marketing technique to get increased number of customers. This will possible only with the help search engine optimization technique. It does not mean that on using this Scottsdale SEO one can able to maintain on stood on their rank.

For obtaining the best results along with estimated revenue, the application of keywords is important. Before going to introduce a new keyword, the web designer must research about the word. How the response from the audience would come and all. There are three kinds of keywords used to describe about the product or project. They are head keyword, body keyword, and tail keywords. The head keywords are found to be difficult to use because they are single word and hard to analyse the rank of it.

Rank of the head keywords

The rank of the head keywords can be estimated as hard to find is rank. Now, coming to the second keyword it contains words about three to two words, these words have less competitive than head keyword, issuing the ranking among these are a bit easier than head keywords. Third kind of keyword has four or even more number in present in that sentence, called tail keyword. The ranking of the word can be given obtained easily. Because these words are of low competition and search density too. But in practise the mixing keywords are actually used to complete description to get ranked quickly.

SEO with affordable services must have:

The people will expect the Scottsdale SEO services under less cost, with low difficulty and risk. Only few of them, means SEO services would offer such services under less cost and best features under the condition of continuing their projects for period of five to six years of bonding, by accepting their terms and conditions. The packages should contain start-up, growth, premium, enterprise. The start up will be of low budget, growth should be to small to medium range with customisable options. Premium should extend their business under good package.

Web Design With the Right Web Design Now

Web design tips that are based on the neuroscience (science of our brain) are the subject of this article.Researching the brain reveals certain tendencies, as we think, and in this article, we’d like to introduce you to some of the insights we can get for website design tips. In fact, certain parts of our brain are in a relationship with certain marketing methods.

List Sorting and Serial Position Effect

For example, if you compile your navigation or any other lists, you should assign the important things to the beginning and end. The attention and the memory of the readers are lowest in the middle. When website visitors scan your website, it’s best to remember the first and last items because they’re memorable. With the right Affordable Web Design you will be able to have the best results.

Do not use too many items because short-term memory can only “remember” about seven items. If your navigation consists of more than seven points, break them up into smaller groups.

Marketing and “loss aversion”

Man is not an efficient cost-benefit calculator. We tend to overestimate losses and underestimate profits. In other words: – Losses are more painful as gains are pleasurable.

This dislike of loss can be used by clever web designers and copywriters to increase conversion for their customers. Here are some web design tips on how to write better lyrics with loss aversions.

Web design tips:

  • Emphasize the cost if the products or services are not used.
  • Sum up costs, but list advantages in detail.
  • Emphasize profits immediately.

Create a limited time offer. If the product is in short supply then say so. Shortage leads to faster sales. (Many manufacturers, such as Apple, are taking advantage of this by intentionally placing too few units on the market when it launches new devices, resulting in extended delivery times, resulting in more pre-orders and, ultimately, more sales.)

Social proof and supporting content = Herd behavior

People tend to do what other people do. Therefore, give your customers proof that other customers have already bought from you and that your company is making a good decision.

Add the following supporting messages:

  • Customer testimonials or customer reviews
  • Social media elements that shows the size of the following
  • Comments from relevant industry decision makers
  • “Already known from …” media in which your company has already been named
  • Familiar seals, including association memberships, security certificates and awards
  • These elements improve the initial confidence of your website and your business.

Temporal lobe (language)

Along with the frontal lobes, the temporal lobe plays a key role in understanding speech. This is the place where language and its meaning are processed.

Word selection and readability

The caption of the navigation and its pages must be easy for visitors to understand. Use the one common language that is also used by your visitors.

So use a simple word choice and your visitors understand it faster and that is better for everyone. It’s not about dumbing down; it’s just about using a simple language with common words that anyone can understand. Even the brain of professors prefers to read complex issues at the level of an eighth-grader.