Web design tips that are based on the neuroscience (science of our brain) are the subject of this article.Researching the brain reveals certain tendencies, as we think, and in this article, we’d like to introduce you to some of the insights we can get for website design tips. In fact, certain parts of our brain are in a relationship with certain marketing methods.
List Sorting and Serial Position Effect
For example, if you compile your navigation or any other lists, you should assign the important things to the beginning and end. The attention and the memory of the readers are lowest in the middle. When website visitors scan your website, it’s best to remember the first and last items because they’re memorable. With the right Affordable Web Design you will be able to have the best results.
Do not use too many items because short-term memory can only “remember” about seven items. If your navigation consists of more than seven points, break them up into smaller groups.
Marketing and “loss aversion”
Man is not an efficient cost-benefit calculator. We tend to overestimate losses and underestimate profits. In other words: – Losses are more painful as gains are pleasurable.
This dislike of loss can be used by clever web designers and copywriters to increase conversion for their customers. Here are some web design tips on how to write better lyrics with loss aversions.
Web design tips:
- Emphasize the cost if the products or services are not used.
- Sum up costs, but list advantages in detail.
- Emphasize profits immediately.
Create a limited time offer. If the product is in short supply then say so. Shortage leads to faster sales. (Many manufacturers, such as Apple, are taking advantage of this by intentionally placing too few units on the market when it launches new devices, resulting in extended delivery times, resulting in more pre-orders and, ultimately, more sales.)
Social proof and supporting content = Herd behavior
People tend to do what other people do. Therefore, give your customers proof that other customers have already bought from you and that your company is making a good decision.
Add the following supporting messages:
- Customer testimonials or customer reviews
- Social media elements that shows the size of the following
- Comments from relevant industry decision makers
- “Already known from …” media in which your company has already been named
- Familiar seals, including association memberships, security certificates and awards
- These elements improve the initial confidence of your website and your business.
Temporal lobe (language)
Along with the frontal lobes, the temporal lobe plays a key role in understanding speech. This is the place where language and its meaning are processed.
Word selection and readability
The caption of the navigation and its pages must be easy for visitors to understand. Use the one common language that is also used by your visitors.
So use a simple word choice and your visitors understand it faster and that is better for everyone. It’s not about dumbing down; it’s just about using a simple language with common words that anyone can understand. Even the brain of professors prefers to read complex issues at the level of an eighth-grader.