Business in Miami, and across Florida as a whole, is on the up with the state’s economy breaking through the one-trillion-dollar barrier for the first time in 2018. That’s great news for businesses of all sizes in the sunshine state, and for the people who work in them, but it’s also true to say that the world of business here is more competitive than it has ever been before. In this environment, it’s essential that you make your business stand out from the crowd, so here are three cost-effective ways that you can do exactly that.
1. Make The Most Of Social Media
The technological revolution is changing every aspect of our lives, and social media is at the heart of that. If you’re not using social media to its full potential then you could easily be left behind by competitors who do, so a social media audit could be one of the best investments you make. You should have a presence on all the major platforms such as Facebook, Twitter, Instagram, and LinkedIn, and you should update your profiles with fresh content on at least a daily basis. Keep your content relevant yet fun and visually arresting and remember to steer clear of anything that could be controversial. Interact with other profiles and respond to consumers in a timely manner.
2. Utilize Professional Video Footage
We’re a visually focused and ever more fast-paced society, which is why a well-made and presented corporate video can be a great way to grab the attention of potential customers, whether they be consumers or other businesses. Never try to shoot the video yourself, as a video that’s amateur in appearance can reflect badly on your business; that’s why it makes sense to turn to professionals like those at the Beverly Boy production studio in Miami. Working to your brief, they’ll help you shoot and edit a video that gets you noticed for all the right reasons, and their film crews have a wealth of experience in business shoots.
3. Spread The Good News About Your Brand
If you have a good news story about your company, don’t keep it to yourself. Publishing these stories as social media posts, or as blog posts on your website, help keep your content fresh and up to date, and it can also show potential customers that your company is successful or socially aware. Consumers love companies who are green or who support charities in Miami and beyond, so these make great stories, as well as stories about new products or services that you’re planning to offer. Good news stories attract likes and shares, and that’s a quick way to get your business in front of a greater number of people.
Creating exciting and professional corporate videos, and then sharing them on your website and social media profiles alongside stories that show your company in the best light could be the key to business success. Having an active online presence can also help reinforce your brand presence, and that can lead to growth which is both substantial and sustainable.