Category: Social Media

Tips for Creating Killer Facebook Videos for Your Brand

Currently, video is the most popular form of content in terms of traffic. The user engagement and lead generation of video marketing is also more effective than that of other types of advertising. Social media platforms such as Facebook, Snapchat, YouTube, Instagram, and others, have further helped to increase the dominance of video marketing, thanks to the large consumer base they offer, and the ease of creating and sharing videos. Therefore, if you are looking to share videos with your target market, social media videos are the way to go. Facebook video is especially a great idea due to its large number of users (over 1.7 billion users).

However, if you want a social video to work for your brand, you can’t just share any video; you need to share a great video that will engage and generate leads. Below is a look at some tips on how you can create great Facebook videos for your brand.

  1. Use a professional for the video production

Nowadays, you can easily shoot a video using a camera phone and instantly share it with millions of users on social media. Therefore, when creating a social video for your brand, it might be tempting to “do-it-yourself”. However, hiring a video production company can prove to be more beneficial.

For starters, professional production will guarantee you a high-quality video that will capture the attention of your audience and engage them thus leading to more leads and conversions. Professionals are also more likely to help tell your brand story in better and more engaging ways, thus leading to more interactions (views). Lastly, a high-quality video will help to create the image of a reliable and trustworthy brand, which will make it easier to engage your audience.

  1. Make your video relevant to the target audience

Social media users have a lot of content to choose from, and usually, very little time to view everything. Therefore, if you want to capture the attention of your audience, you must share with them content that is relevant. On top of that, Facebook uses an algorithm, EdgeRank, to rank posts (including videos) on users wall, with relevancy being one of the top factors of the algorithm.

Therefore, if you want your video to be viewed by more users – and to engage them – you must make it relevant for them. As a result, when creating your corporate video, you should identify your audience and tailor your video to meet their interests, attitude, understanding, and beliefs. In case you have more than one audience group, consider creating different videos for them – this will help to create more interactions.

  1. Focus on telling a story

Today, consumers are bombarded with advert messages from every corner, from online ads to mobile ads, emails, TVs, newspapers and magazines, and so on. With such a huge daily exposure to ads, most people tend to find them annoying, and will often ignore them. Therefore, when creating a Facebook video for your brand, you want to avoid anything that looks like a sales pitch. Instead, you should focus on telling the audience a story.

Unlike a sales pitch (which can come across as cold and generic) a story is interesting, emotional, and memorable. As a result, it has the ability to engage your audience easily, and influence them to take the action you intend.  Therefore, your video should be more of a story, for example, a story about your brand, or a specific product. Make the story as interesting as possible, and help it to resonate with your audience.

  1. Make the introduction compelling

Social media videos are like any other type of content; you must make an interesting and compelling introduction to capture the attention of the users. Therefore, the first few seconds of the video are very important – it is where you will engage the audience or lose them. You can make these first few seconds count by:

  • Using captivating thumbnails
  • Using a short teaser to tell the audience what the video is about

On top of that, you should keep the introduction as short and brief as possible. In fact, you can even forego it and dive straight into the story; no wasting audience’s time with a long-drawn introduction.

  1. Make use of non-verbal cues

When it comes to social media videos, you cannot just rely on sound to get your message across. This is especially the case with Facebook videos, which are sometimes auto played while mute. On top of that, some people might not be in a position to listen to the video sound, for example, when at work, in public, or are distracted. Therefore, you should make use of non-verbal cues to help get your message across.

Captions are one of the top non-verbal cues you can use on your Facebook video. Even without sound, the captions will help the user to understand your video. Asides from captions, you can opt for text overlays, which are just as engaging. In fact, you can even make your video more appealing by using beautiful images with colorful text colors.

  1. Keep the video brief

Social media is all about instant gratification. Therefore, anything that takes up the attention of social media users for more than a few minutes is likely to be ineffective. With this in mind, when creating a Facebook video for your brand, you should keep it as short as possible. Focus on just one, easy-to-understand point, and remove anything that draws out your video. In the end, your video should only be a few minutes long, enough to capture the attention of your audience, share the message, and get the users to follow up (call-to-action). 1 to 2 minutes will be enough for all this.

  1. Add a call to action

A great social media video will be of no value to your brand if it does not have a call-to-action. Therefore, your video should feature a call-to-action that offers the viewers direction once they are finished watching it. The direction offered can be anything from visiting your website, subscribing to newsletters or mailing list, claiming a free trial, visiting a product page, and so on.

The call-to-action should be brief and clear, and in an easy-to-find place, for example, end of the video. On top of that, it should be less about selling and more about offering direction to your audience.

Social media videos can help you to hook your target audience, engage them, and influence them into taking an intended action. However, to achieve all of these, your video needs to be great. If you are looking to make a Facebook video for your brand, the above tips can help you to create an interesting, engaging, and compelling video that will engage your audience.

3 Ways To Make Your Business Stand Out From The Crowd



Business in Miami, and across Florida as a whole, is on the up with the state’s economy breaking through the one-trillion-dollar barrier for the first time in 2018. That’s great news for businesses of all sizes in the sunshine state, and for the people who work in them, but it’s also true to say that the world of business here is more competitive than it has ever been before. In this environment, it’s essential that you make your business stand out from the crowd, so here are three cost-effective ways that you can do exactly that.

Royalty Free Photo

1. Make The Most Of Social Media

The technological revolution is changing every aspect of our lives, and social media is at the heart of that. If you’re not using social media to its full potential then you could easily be left behind by competitors who do, so a social media audit could be one of the best investments you make. You should have a presence on all the major platforms such as Facebook, Twitter, Instagram, and LinkedIn, and you should update your profiles with fresh content on at least a daily basis. Keep your content relevant yet fun and visually arresting and remember to steer clear of anything that could be controversial. Interact with other profiles and respond to consumers in a timely manner.

2. Utilize Professional Video Footage

We’re a visually focused and ever more fast-paced society, which is why a well-made and presented corporate video can be a great way to grab the attention of potential customers, whether they be consumers or other businesses. Never try to shoot the video yourself, as a video that’s amateur in appearance can reflect badly on your business; that’s why it makes sense to turn to professionals like those at the Beverly Boy production studio in Miami. Working to your brief, they’ll help you shoot and edit a video that gets you noticed for all the right reasons, and their film crews have a wealth of experience in business shoots.

3. Spread The Good News About Your Brand

If you have a good news story about your company, don’t keep it to yourself. Publishing these stories as social media posts, or as blog posts on your website, help keep your content fresh and up to date, and it can also show potential customers that your company is successful or socially aware. Consumers love companies who are green or who support charities in Miami and beyond, so these make great stories, as well as stories about new products or services that you’re planning to offer. Good news stories attract likes and shares, and that’s a quick way to get your business in front of a greater number of people.

Creating exciting and professional corporate videos, and then sharing them on your website and social media profiles alongside stories that show your company in the best light could be the key to business success. Having an active online presence can also help reinforce your brand presence, and that can lead to growth which is both substantial and sustainable.

How to Create a Video on Facebook … Having No Idea to Make Videos

Would you like to use the video on your Facebook page but do not have the means to produce it? Do you want to know how to create a video on Facebook without knowing video editing?

Facebook video is on the rise, and more and more audiovisual content is being published. The native videos of Facebook achieve a greater scope and interaction, but have the disadvantage that they do not occur as fast as a photo or a text with a link.What is the solution for companies that cannot make videos? Use the Facebook presentation videos.

How to Create a Video on Facebook

Facebook presentation videos use photos to create an animated presentation that is uploaded as video. All you are going to need are good quality images.

  1. To start, go to your Facebook page and select to upload a photo or video. You will see different options, from which you have to choose “Create presentation”.
  2. Select the photographs you want to use in your presentation: a minimum of 3 and a maximum of 7. It is possible that the system takes a few seconds to upload and process the images. To make it perfect use photos with a 16: 9 ratio.
  3. Change the order of the slides by clicking and dragging on them. If you want to add another photo, click on the + symbol.
  4. Write the message that will accompany your presentation (optional).
  5. If you want you can publish the video immediately, but save it to programmer for later to make some improvements.
  6. Once the programming is done, go into Publishing Tools and then enter the Video Library. There you will see the presentation that you just created along with other videos that you have uploaded. Click to edit it.
  7. Edit your video by adding a title, descriptive tags (to make it easier to find it on Facebook) and a call-to-action button to direct your audience to your website. This last step is very important if you want to get visits.
  8. With this your presentation video is ready. It will be scheduled at the time you set in step 5, but if you cannot wait to publish it immediately. To know its performance, visit the statistics section or the video library to obtain data on reproductions, people reached…

In this way you will have created a video for Facebook in less than 5 minutes, fast and without complications! Now that you know how to create a video on Facebook, would you like to know more about social media management? If you are interested in being an expert in Facebook videos, there are free course available for you.

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