Category: Social Media

3 Ways To Make Your Business Stand Out From The Crowd

Business in Miami, and across Florida as a whole, is on the up with the state’s economy breaking through the one-trillion-dollar barrier for the first time in 2018. That’s great news for businesses of all sizes in the sunshine state, and for the people who work in them, but it’s also true to say that the world of business here is more competitive than it has ever been before. In this environment, it’s essential that you make your business stand out from the crowd, so here are three cost-effective ways that you can do exactly that.

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1. Make The Most Of Social Media

The technological revolution is changing every aspect of our lives, and social media is at the heart of that. If you’re not using social media to its full potential then you could easily be left behind by competitors who do, so a social media audit could be one of the best investments you make. You should have a presence on all the major platforms such as Facebook, Twitter, Instagram, and LinkedIn, and you should update your profiles with fresh content on at least a daily basis. Keep your content relevant yet fun and visually arresting and remember to steer clear of anything that could be controversial. Interact with other profiles and respond to consumers in a timely manner.

2. Utilize Professional Video Footage

We’re a visually focused and ever more fast-paced society, which is why a well-made and presented corporate video can be a great way to grab the attention of potential customers, whether they be consumers or other businesses. Never try to shoot the video yourself, as a video that’s amateur in appearance can reflect badly on your business; that’s why it makes sense to turn to professionals like those at the Beverly Boy production studio in Miami. Working to your brief, they’ll help you shoot and edit a video that gets you noticed for all the right reasons, and their film crews have a wealth of experience in business shoots.

3. Spread The Good News About Your Brand

If you have a good news story about your company, don’t keep it to yourself. Publishing these stories as social media posts, or as blog posts on your website, help keep your content fresh and up to date, and it can also show potential customers that your company is successful or socially aware. Consumers love companies who are green or who support charities in Miami and beyond, so these make great stories, as well as stories about new products or services that you’re planning to offer. Good news stories attract likes and shares, and that’s a quick way to get your business in front of a greater number of people.

Creating exciting and professional corporate videos, and then sharing them on your website and social media profiles alongside stories that show your company in the best light could be the key to business success. Having an active online presence can also help reinforce your brand presence, and that can lead to growth which is both substantial and sustainable.

How to Create a Video on Facebook … Having No Idea to Make Videos

Would you like to use the video on your Facebook page but do not have the means to produce it? Do you want to know how to create a video on Facebook without knowing video editing?

Facebook video is on the rise, and more and more audiovisual content is being published. The native videos of Facebook achieve a greater scope and interaction, but have the disadvantage that they do not occur as fast as a photo or a text with a link.What is the solution for companies that cannot make videos? Use the Facebook presentation videos.

How to Create a Video on Facebook

Facebook presentation videos use photos to create an animated presentation that is uploaded as video. All you are going to need are good quality images.

  1. To start, go to your Facebook page and select to upload a photo or video. You will see different options, from which you have to choose “Create presentation”.
  2. Select the photographs you want to use in your presentation: a minimum of 3 and a maximum of 7. It is possible that the system takes a few seconds to upload and process the images. To make it perfect use photos with a 16: 9 ratio.
  3. Change the order of the slides by clicking and dragging on them. If you want to add another photo, click on the + symbol.
  4. Write the message that will accompany your presentation (optional).
  5. If you want you can publish the video immediately, but save it to programmer for later to make some improvements.
  6. Once the programming is done, go into Publishing Tools and then enter the Video Library. There you will see the presentation that you just created along with other videos that you have uploaded. Click to edit it.
  7. Edit your video by adding a title, descriptive tags (to make it easier to find it on Facebook) and a call-to-action button to direct your audience to your website. This last step is very important if you want to get visits.
  8. With this your presentation video is ready. It will be scheduled at the time you set in step 5, but if you cannot wait to publish it immediately. To know its performance, visit the statistics section or the video library to obtain data on reproductions, people reached…

In this way you will have created a video for Facebook in less than 5 minutes, fast and without complications! Now that you know how to create a video on Facebook, would you like to know more about social media management? If you are interested in being an expert in Facebook videos, there are free course available for you.
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